Social Media Strategy & Execution:

• Develop and execute an integrated social media strategy aligned with business and marketing goals.
• Execute the daily posting and community management of Meta (Instagram/Facebook), LinkedIn, TikTok, YouTube, and future channels.
• Lead planning and executing of always-on content, campaigns, and editorial calendars.
• Manage external partners and collaborate with Brand Team for content creation.
• Collaborate with brand and product teams to ensure message consistency.

Influencer & KOL (Key Opinion Leaders) Marketing:

• Own influencer & KOLs strategy, from discovery and vetting to contracting, briefing, and performance analysis.
• Build long-term relationships with influencers & KOLs who authentically align with our brand.
• Manage budgets, negotiations, campaign execution, and compliance (FTC, platform rules).
• Evaluate influencer performance and ROI using data-driven measurement.

Content & Creative Direction Steering:

• Guide the development and execution of high-performing social content (video, short-form, graphics, storytelling series).
• Identify and implement trending formats and platform features to keep our channels culturally relevant.
• Work with creative teams and external partners to produce compelling and on-brand assets.
• Optimize content for each platform’s best practices and audience behaviour.

Analytics & Optimization:

• Set KPIs and track performance across all social and influencer programs.
• Analyse insights to guide content adjustments and future campaign planning.
• Present regular reports to leadership with strategic recommendations.
• Stay current on platform algorithms, new features, competitive activity, and industry trends.

Cross-Functional Collaboration:

• Partner with Digital team to integrate organic and paid strategies.
• Work with customer support and product teams to deliver a cohesive customer experience and respond to customer inquiries.
• Collaborate with Brand team to manage campaign calendars and messaging alignment.
• Support Trade Marketing team on collaborative campaigns for events, promotions & integration of KOL.

• 7-10+ years of experience in social media and/or influencer marketing, or related roles.
• Proven track record of owning social channels and building high-performing programs. Excellent understanding of platform best practices.
• Experience managing Influencer and KOLs ecosystems and relationship building.

Highly desirable:

• Experience with the coffee industry and coffee equipment.
• Strong command of English language (ideally, native speaker). German is a plus.
• Strong hands-on executional skills and mentality is a must.
• Strong creative instincts, understanding of storytelling, and ability to brief/design content.

Technical skills as a plus:

• Excellent understanding of analytics tools and social listening tools.
• Analytical mindset with experience turning data insights into actionable strategies.                                                        

Management skills:

• Strong project management skills with ability to manage multiple campaigns at once.
• Excellent communication and collaboration skills.
• Comfortable in a fast-paced environment and willingness to adapt.

• You are currently enrolled in a degree program in Marketing, Communications, Business, or a related field
• Excellent organizational skills and strong communication abilities
• Proficient in Microsoft Office (PowerPoint, Excel, Word)
• Motivated, proactive, and eager to learn
• Fluent in both German and English, written and spoken

• Initial experience with marketing communication tools such as Mailchimp
• Interest in the coffee industry