Your mission
As a Product Marketing Manager Component Solutions, you will drive portfolio decisions for the Components Business Unit (BU), from burrs to built-in grinders, and define clear product specifications before development. As the gear between development and sales, you will make sure that decision-making on new innovations is led by clear and validated market feedback. Further, you track performance and challenges across the existing product portfolio, drive the flow of product-relevant information, and support decisions that keep the portfolio aligned with market needs and best-in-class standards. Your role is vital to ensure clear, accurate communication between development and the market and vice versa.
Portfolio Strategy & Innovation:
Portfolio Strategy & Innovation:
- Act as the voice of the customer in the design and development of future portfolio innovations, ensuring customer needs and insights drive product development.
- You will actively take part in customer projects to understand their needs.
- In agreement with stakeholders, define and own clear product specifications prior to product development.
- Identify and articulate the key benefits and differentiation points of existing products to feed into marketing toolkits.
- Knowing the market, you will drive the product roadmap for future developments.
- Compile data sheets, technical documentation, and product descriptions.
- Take the lead in ensuring that operational, product-relevant topics after launch are properly handled and streamlined between Quality, Engineering and the Technical PM Team.
- Closely collaborate with R&D, Sales, and Operational teams to ensure alignment of new product portfolio initiatives with overall business objectives.
- Partner with the Marketing team to provide insights and develop tools and content for effective storytelling and go-to-market strategies.
- Know the market and competitors and actively use this knowledge to drive the decision-making.
- Drive operational excellence by leveraging and improving information flows and ways of working.
- Build strong relationships with internal stakeholders, including Engineering, Manufacturing, Marketing, Sales and ensure cross-functional collaboration.