Trade Marketing Manager, North America

Permanent employee, Full-time · Vereinigte Staaten, Seattle

Your mission

As the Trade Marketing Manager, North America, you will play a pivotal role in shaping / defining and executing omnichannel trade marketing strategies.

Reporting directly to the Global Marketing Team, you will work cross-functionally with NA team, and with Sales and Customer Care Teams. Your key stakeholders will be Hemro’s Group Distributors and Partners with whom you’ll define, align and implement trade marketing activations to drive brand visibility, commercial growth, and engagement across multiple channels.

This is a new role within a brand-new department, perfect for someone who thrives in building strategies, systems, and relationships from the ground up.

Trade Marketing Strategy & Execution:

Develop and execute omnichannel trade marketing strategies, covering:
Retail and distributor activation: Create programs to enhance in-store visibility & partner engagement.
Digital trade marketing: Support B2B e-commerce initiatives, digital content strategies for partners, and data-driven marketing activities.
Channel-specific programs: Design marketing plans for key accounts, independent coffee shops, and specialty channels.
Build Insights: Analyze market trends, customer insights, competitive landscapes to inform the strategy.
Focus on growth: Identify growth opportunities within existing channels and potential new ones.

Partner Relationship Management

Build strong, trust-based relationships with key partners, ensuring Hemro is seen as a value-added resource.
Collaborate closely with distributors and key partners to co-create impactful marketing initiatives.
Serve as a strategic advisor to partners, providing data-driven insights and recommendations.

Sales Enablement & Commercial Support

Align closely with Sales teams to ensure marketing strategies translate into commercial success.
Develop sales tools, promotional materials, and training programs to enable winning with the end customers.
Synced sales-marketing efforts: Leverage your sales background (if applicable) to bridge the gap between marketing strategies and sales execution.

Event Management & Trade Shows

Plan, organize, and execute live events, trade shows, and partner activations.
Manage end-to-end event logistics, including booth design, messaging, and post-event analysis.
Ensure events deliver strong ROI through lead generation, brand exposure, and partner engagement.

Data-Driven Analysis & Continuous Improvement

Conduct diagnostic assessments of marketing performance to identify gaps and growth opportunities.
Use KPIs and performance metrics to evaluate the effectiveness of trade marketing programs.
Implement feedback loops to refine and improve strategies continuously.

Your profile

Must-Haves:

7 - 10 years of experience in trade marketing, preferably in an omnichannel environment.
Formal marketing education (bachelor’s or master’s degree).
Strong grasp of the 4Ps of marketing and their application in trade marketing.
Experience with digital marketing concepts; understanding how the digital channels support trade marketing goals.
Proven track record in live event planning and execution (trade shows, partner events, etc.).
Strong analytical skills: ability to diagnose market dynamics and build data-driven strategies.
Excellent relationship-building and stakeholder management skills.
Comfortable working in an entrepreneurial environment, building processes from scratch.

Nice-to-Haves:

Sales background or commercial experience to better align marketing with sales objectives.
Experience in the coffee industry or related sectors.
Familiarity with CRM tools, marketing automation, and data analytics platforms.

Your Mindset:

Strategic thinker with a hands-on approach to execution.
People-oriented and confident in building trust with internal and external stakeholders.
Curious, pragmatic, and adaptable, thriving in fast-changing environments.
Enjoys the challenge of creating new systems, processes, and strategies from the ground up.

Our offer for you

A reasonable estimate of the current pay range for this position is $80,000-$90,000

Apply for this job

About us

Creating Quality Coffee Moments

Hemro Group is a global group of innovators creating the world’s most advanced coffee grinding technology across our four world-renowned brands: Mahlkönig, Ditting, Anfim and HeyCafé.

As the leading coffee grinder, burr manufacturer, and technology solutions company, we are committed to excellence—from the factory floor to our sustainability efforts and beyond—so everyone can enjoy a quality coffee moment. Unified under the Hemro Group, our brands offer a full suite of trusted coffee grinder solutions for coffee shops, roasters, retailers, and home baristas.

Hemro Group grinders are designed in our innovation & technology facilities in our Zürich headquarters and produced in our three production facilities in Germany, Italy, and China. Our distribution partners sell our products in 100+ countries. Our global accessibility makes Hemro a reliable partner around the world.

Boasting more than 320 team members, our diverse group of innovators, engineers, coffee professionals, and creatives is a collaborative worldwide effort to develop a brighter tomorrow for coffee. Championed by our company’s innovative spirit, teams are encouraged to push the boundaries of coffee grinder technology. As a result, innovations such as Mahlkönig’s “Grind-by-Weight” technology are possible and move the industry forward toward a sustainable, lasting future for coffee.

Deine Aufgaben

Develop and execute omnichannel trade marketing strategies, covering:
Retail and distributor activation: Create programs to enhance in-store visibility & partner engagement.
Digital trade marketing: Support B2B e-commerce initiatives, digital content strategies for partners, and data-driven marketing activities.
Channel-specific programs: Design marketing plans for key accounts, independent coffee shops, and specialty channels.
Build Insights: Analyze market trends, customer insights, competitive landscapes to inform the strategy.
Focus on growth: Identify growth opportunities within existing channels and potential new ones.

Partner Relationship Management

Build strong, trust-based relationships with key partners, ensuring Hemro is seen as a value-added resource.
Collaborate closely with distributors and key partners to co-create impactful marketing initiatives.
Serve as a strategic advisor to partners, providing data-driven insights and recommendations.

Sales Enablement & Commercial Support

Align closely with Sales teams to ensure marketing strategies translate into commercial success.
Develop sales tools, promotional materials, and training programs to enable winning with the end customers.
Synced sales-marketing efforts: Leverage your sales background (if applicable) to bridge the gap between marketing strategies and sales execution.

Event Management & Trade Shows

Plan, organize, and execute live events, trade shows, and partner activations.
Manage end-to-end event logistics, including booth design, messaging, and post-event analysis.
Ensure events deliver strong ROI through lead generation, brand exposure, and partner engagement.

Data-Driven Analysis & Continuous Improvement

Conduct diagnostic assessments of marketing performance to identify gaps and growth opportunities.
Use KPIs and performance metrics to evaluate the effectiveness of trade marketing programs.
Implement feedback loops to refine and improve strategies continuously.

Dein Profil

Must-Haves:

7 - 10 years of experience in trade marketing, preferably in an omnichannel environment.
Formal marketing education (bachelor’s or master’s degree).
Strong grasp of the 4Ps of marketing and their application in trade marketing.
Experience with digital marketing concepts; understanding how the digital channels support trade marketing goals.
Proven track record in live event planning and execution (trade shows, partner events, etc.).
Strong analytical skills: ability to diagnose market dynamics and build data-driven strategies.
Excellent relationship-building and stakeholder management skills.
Comfortable working in an entrepreneurial environment, building processes from scratch.

Nice-to-Haves:

Sales background or commercial experience to better align marketing with sales objectives.
Experience in the coffee industry or related sectors.
Familiarity with CRM tools, marketing automation, and data analytics platforms.

Your Mindset:

Strategic thinker with a hands-on approach to execution.
People-oriented and confident in building trust with internal and external stakeholders.
Curious, pragmatic, and adaptable, thriving in fast-changing environments.
Enjoys the challenge of creating new systems, processes, and strategies from the ground up.

Unser Angebot für dich

A reasonable estimate of the current pay range for this position is $80,000-$90,000

Apply for this job

Über uns

Hochwertige Kaffeemomente schaffen

Die Hemro Group ist eine globale Gruppe von Innovatoren, die mit ihren vier weltbekannten Marken die fortschrittlichste Kaffeemahltechnologie der Welt entwickelt: Mahlkönig, Ditting, Anfim und HeyCafé.

Als führender Hersteller von Kaffeemühlen, Mahlwerken und Technologielösungen haben wir uns zu Spitzenleistungen verpflichtet - von der Produktion bis hin zu unseren Bemühungen um Nachhaltigkeit und darüber hinaus - damit jeder einen hochwertigen Kaffee genießen kann. Unter dem Dach der Hemro Group bieten unsere Marken ein umfassendes Angebot an bewährten Kaffeemühlenlösungen für Kaffeeketten, Coffeeshops, Röstereien, Einzelhändler und Home Baristas.

Die Mühlen der Hemro Group werden in unserem Innovations- und Technologiezentrum in Zürich entwickelt und in unseren drei Produktionsstätten in Deutschland, Italien und China hergestellt. Unsere Vertriebspartner verkaufen unsere Produkte in über 100 Ländern. Unsere globale Erreichbarkeit macht Hemro zu einem zuverlässigen Partner auf der ganzen Welt.

Mit mehr als 320 Teammitgliedern arbeitet unsere vielfältige Gruppe von Innovatoren, Ingenieuren, Kaffeeexperten und Kreativen weltweit zusammen, um eine bessere Zukunft für Kaffee zu entwickeln. Durch den innovativen Geist unseres Unternehmens werden die Teams ermutigt, die Grenzen der Kaffeemühlentechnologie zu erweitern. Das Ergebnis sind Innovationen wie Mahlkönigs "Grind-by-Weight"-Technologie, die die Branche in Richtung einer nachhaltigen, dauerhaften Zukunft des Kaffees voranbringen.

Apply for this job

We look forward to you.

We appreciate your interest in the Hemro Group. Please fill out the short form below. If you have difficulties uploading your data, please send an email to jobs@hemrogroup.com.